On July 6, at the “Cross-border E-commerce Special Forum” of the 2023 Global Digital Economy Conference with the theme of “Digital Foreign Trade New Speed Cross-border E-commerce New Era”, Wang Jian, Chairman of the Expert Committee of the APEC E-commerce Business Alliance, director of the APEC Cross-border E-commerce Innovation and Development Research Center, and director of the International Business Research Center of the University of International Business and Economics, believed that Cross-border e-commerce is leading the transformation of the global market, resulting in changes in the global market structure. Changes in overseas policies and regulations are also a challenge for companies.
Wang Jian believes that cross-border e-commerce is the application of information technology in foreign trade, which changes the way of foreign trade. The traditional foreign trade is importers and exporters, wholesalers, retailers. Of course, the biggest change in foreign trade is not only in the C end, but also in the B end. The development of China’s e-commerce and cross-border e-commerce has given many foreign consumers more opportunities to choose products online. Cross-border e-commerce is leading the transformation of the global market, resulting in changes in the global market structure.
What are the challenges of cross-border e-commerce? Wang Jian said that from the perspective of enterprises, cross-border e-commerce is a new form of foreign trade, and many traditional Chinese enterprises are hesitant in cross-border e-commerce, in the face of online and offline markets, how to make decisions and operate, involving enterprise transformation or strategic transformation, concepts and practices may need to be updated.
“In the international market, the challenge comes from the fact that cross-border e-commerce is a new business form and new model, and foreign regulations and policies also have the process of adaptation and adjustment, so the changes in regulations, policies and rules have formed a great compliance challenge for enterprises.” From the perspective of the Chinese government, it has introduced many policies to support the development of foreign trade and cross-border e-commerce, including trade digitization, and is also promoting changes in the concept of cross-border e-commerce enterprises.” Wang Jian mentioned.
Wang Jian believes that information technology, network technology or digital technology has a profound impact on the global market. As a business, you can use technology to improve operations and improve efficiency. Through cross-border e-commerce, consumer preferences and changes in the consumer market in overseas markets can be quickly obtained, and products and services can be quickly innovated. At present, many products have the characteristics of service, network, digital and so on. Technologies such as the Internet of Things and artificial intelligence allow products to integrate more services and network connections.
(The above content is from China Economic Network)
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Post time: Jul-07-2023